Agency offers reputation insurance for ‘cancel culture’ era
PR Week
Borkowski, the agency headed by industry veteran Mark Borkowski (pictured), said the aim is to protect against the fallout of ‘cancel culture’ and the ‘culture wars’.
The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt.
According to Borkowski, Preempt covers 60 days of comms work by Borkowski’s crisis and reputation management team to manage and respond to negative media and social media coverage.
Policy holders will also receive research, analysis, monitoring and training designed to prevent potential reputation issues in advance. They can report a potential issue via a ‘crisis hotline’ even if it has not yet appeared on a public forum, the agency stated.
The policy is billed as an alternative to retaining a crisis PR agency full-time. Unlike a retained crisis comms account, the insurance offer would be a one-off payment.
https://www.prweek.co.uk/article/1903638/agency-offers-reputation-insurance-cancel-culture-era