Tories delete social media post plugging Britain with a US jet, a Canadian car and a defeated football team
The Guardian
Dragging the king and the England football team into politics was a bad idea, said Mark Borkowski, a PR consultant and author.
“This says a lot about how no strategic thought goes into social media,” he said. “It is a medium for clickbait and dogwhistle politics. The mistake most political parties and MPs make is that they don’t think before they tweet. Now dragging the king into a political debate indicates how foolish and thoughtless this is.”
Borkowski compared the move with the fact-free attacks made by Donald Trump during his presidential campaigns.
“There’s a generation bewitched by this sort of attitude, a Trumpian way of using social media. People see this is as a sketchpad for ideas about propaganda, but these aren’t disappearing tweets. It just shows a lack of strategy.
“It also indicates how bloody the battle is going to be running up to the election. We’re in a phony war situation now, but there is going to be full-on mudslinging and really dirty fighting on social media platforms. So if this is the team at Tory party central office being deployed at this stage, God help us for the future.”