There’s an unspoken set of contemporary rules behind the Royals, TV and PR – and Prince Andrew broke them all.

PR Week

There’s an unspoken set of contemporary rules behind the Royals, TV and PR – and Prince Andrew broke them all. As a masterclass in PR disaster, the interview will not be knocked off the top rank for some time. The Royal Family and TV has generally been a toxic marriage and given the long-term negativity around Prince Andrew as a starting point, his hubris was always going to raise a few eyebrows.

Designed as a PR exercise to dampen the flames, it did the opposite, igniting global negative headlines and a million social memes. Prince Andrew should have been counselled and he most likely was. If you want to garner positive media you have to tread with caution, put in the hours and build some good relationships before you step into the spotlight.

Never before has a plan been so liable to exposure nor so important, and if you only have inefficient sweat glands, selective memory and pizza to back you up, you need to be prepared to challenged; listen to good and impartial advice. It will now be even harder for him to rebuild any kind of voice or brand that we can listen to or believe.

Read full article here: https://www.prweek.com/article/1666041/prince-andrew-interview-will-reign-masterclass-pr-disasters-time-industry-reaction