From the Scotsman –
IT WAS the poster that adorned the walls of countless adolescents at the end of the 1970s and fuelled a million male fantasies. Caught in bright sunlight, a woman tennis player, lopes off court, rather indiscretely scratching a naked buttock.
Now Tennis Girl, taken by photographer Martin Elliott in 1976, is posed for a return match
The marketing expert Mark Borkowski cites Tennis Girl as “the first glossy popular pornographic shot”, adding: “It was fairly innocent – it was one of those student posters.”However, he believes its revival now is purely driven by nostalgia. “The need for those kind of bedroom images is now fulfilled by lads’ magazines. It’s playing on nostalgia, there will be more publicity than there will be sales.”
Borkowski insists Athena’s role in popular culture history was a commercial one. “They were the first to provide cheap posters you could adorn your horrible bedside wall with.”