Every now and again, in the blur of identikit post-match interviews, those dutiful little exchanges where a sweaty footballer mumbles clichés and a presenter politely nods them along, someone actually cuts through.This week, it was Alex Aljoe. On Tuesday night, speaking to my new Chelsea hero, the wunderkind Estevao Willian, she proved why she’s a […]
The BBC should “rest” Strictly Come Dancing after one of the show’s male stars was accused of rape, a public relations expert has said.Mark Borkowski, an agent who also writes about PR, said the programme would benefit from taking a break to prepare for the departure of the hosts, Claudia Winkleman and Tess Daly.The BBC […]
Many of the charities deemed it “inappropriate” to continue professional ties with Fergie, but thanked her for the work she had done with them over the years. One PR expert, Mark Borkowski, said as she was dropped by the charities that it was clear she was becoming a “toxic” brand with the emails “reputational napalm”.”This […]
Leading publicist Mark Borkowski told the Daily Mail: ‘They have shot the golden goose of 2020 – more of a ‘we’ll call you’ than ‘here’s the chequebook’. It’s a first-look deal, which means Netflix gets first dibs but no obligation to bankroll every semi-royal whim.’I reckon Netflix is trimming fat industry-wide, so this is less […]
The BBC faces existential tremors; a long-cracking institution straddling huge fault lines. Its latest Panorama failings sat with the governors for six months. They did nothing. They went quiet. Until it exploded. Now it’s too late for cries of “putsch” or mealy-mouthed apologies. Lets face it the BBC has been battling negative headlines for years.The […]
Branding it another PR power move as part of yet another wider Sussex relaunch, the insider said of her return to acting: ‘It’s fun and gets people talking. There will be lots more [stunts] in the next few months.’Mark Borkowski, one of Britain’s leading PR gurus, said the timing of her appearance on set is […]
A trillion dollars. Once the stuff of galaxies and government debt, now it’s just another Tuesday in late-stage capitalism. We used to look at that number with awe. Now it barely registers. That’s the point the number’s so big it’s meaningless. A measure of success detached from impact, purpose, or humanity.I’ve spent a career watching […]
PR guru Mark Borkowski told Best magazine: “There has been a separation [of their work] for a while.“Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family member, but there’s also the realisation that the couple’s ‘star power’ wasn’t as successful as they hoped.“They had to change […]
Celebrity representative Mark Borkowski agreed. “Strictly is wounded, especially with the anchors exiting before they rust,” he said. “Traitors is a format that allows talent to shine.”Carr’s fellow finalists are benefiting from the exposure. The new album from Traitor Cat Burns, released this week, is soaring up the charts.The BBC hopes Traitors-deprived fans will follow […]
In a final showdown, the comedian managed to convince remaining Faithfuls Nick Mohammed and David Olusoga that he too was a Faithful, forcing them to end the game before managing to take all of the money for his chosen charity.But despite winning the show, it won’t just be Alan people think of when it comes […]