“It was the wrong time to drop a broadside at exactly the wrong moment in the news cycle,” says crisis consultant Mark Borkowski. “He’ll probably argue it was an aside that’s been blown up. But if he were to stray into Lineker territory, he’d have to wear a very thick suit of armour – and […]
“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around the 2016 election, despite […]
In the grand theatre of public discourse, we’ve forgotten the weight of a single phrase. Words now drift about as lightly as candyfloss. Take Trump’s latest billing: standing next to Netanyahu and declaring his peace plan the greatest event in civilisation. Quite something, considering the pyramids, the printing press, antibiotics and the Beatles are apparently […]
“Fame is quite toxic, particularly when you’re living your entire life in the glare of publicity. Your kids don’t have the same normal life as the person next door. And it’s very, very difficult,” says Mark Borkowski, a veteran publicist and strategist. “So you see clearly the pain of that in a family. But that […]
PR expert Mark Borkowski told the Daily Mail that the couple’s once-lucrative arrangement appears to have shifted.”They have shot the golden goose of 2020 – more of a ‘we’ll call you’ than ‘here’s the chequebook,” he said.Borkowski explained that the new agreement is a “first-look deal, which means Netflix gets first dibs but no obligation […]