No kiss. Just a lingering hug. Nevertheless, your CEO and HR boss are caught on camera at a Coldplay concert. But in the court of public opinion, body language is guilty until proven otherwise. Cue peak Schadenfreude. And just like that, your obscure company becomes the star of a scandal no one cast you in. […]
Mark Borkowski, a British public relations and crisis consultant, described using Paltrow to front a video parodying the incident as “utter genius” that shows the company has a sense of humor. “It’s a savvy use of media to create a viral moment,” he told The Washington Post in a phone interview Saturday. “In a way you’re […]
I’ve returned from a much-needed break to find my LinkedIn inbox under siege. Not by actual opportunities, but by a relentless army of snake oil salesmen promising to “scale my biz to £5m” through something called “story-led AI-integrated brand intimacy.”Just click the link. Book a call. It’s digital panhandling dressed up in jargon.”I help visionary […]
“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around the 2016 election, despite […]
Britain holds a particular pull for Cruise. He has lived in the country for long periods and filmed much of his recent output in the UK. Events like Wimbledon are especially appealing. “Americans, particularly Hollywood folk, who buy into British culture love the great sporting events,” says PR expert Mark Borkowski. “Everybody’s a star in […]
“It was definitely a performance,” says publicist Mark Borkowski. But the fact that Halliwell was willing to endure such humiliation and put on a show is telling, he thinks. “I’m pretty sure she’ll stick with him. She’s very resourceful and strong – she’s been through the ups and downs of toxic fame, so she knows […]
PR consultant Mark Borkowski warned the young actor’s team should jump into action and protect him.He said: “The issue is that, particularly when you get thrust into the public arena these days, you become public property very quickly.“The younger you are, obviously there’s rules and regulations, but the badlands of the internet don’t sort of […]
“She’s killed off her innocent image, just as Britney Spears, Justin Timberlake and all the others had to,” says PR guru Mark Borkowski.“The young people who grew up watching her have also grown up, and kids today are growing up faster – some would say too fast. So she is giving her audience what they want, or […]
From a creaking Dutch boarding house, stitched together with love, oddity, and the faded dreams of creatives, I’ve been watching Jeff Bezos float deeper into his own irony-sodden oblivion.Here at Le Domaine du Meunier, an ex-mill reborn by the mad brilliance of Ariane van Tuyll and her husband Coen, two Amsterdam visionaries who clearly value […]