Captain Sir Tom Moore—whose fundraising efforts raised an incredible £33 million for the effort against COVID-19—has died at the venerable age of 100. Though his legacy is undisputed—he is a war hero whose optimism and lust for life inspired the nation—the story nonetheless has an ambivalent resonance, not least because Captain Tom’s legacy will be […]
In the past week, individual traders have shown that they too can use a tactic from the hedge funds’ arsenal, and put on the ‘short squeeze’—on Wall Street itself.But if this is going to be more than a story about David v. Goliath—the big, tech-savvy investment giants v. the sparky, individual traders of the internet—Wall […]
Pfizer just unveiled a new corporate identity, completing a lengthy process. Thousands participated in focus groups, hundreds of possible designs were considered, and multiple agencies and brand consultancies gave their ideas. The company wants to communicate that it’s no longer just a pill. The new design is meant to represent the new technology they offer, […]
Public confidence in the government’s coronavirus response is at an all-time low—and for good reason. The cabinet’s communications have been piecemeal, difficult to follow, and subject to last-minute revision.The latest assurances that the military will be called in are no real improvement—Ben Wallace’s announcement was more parade, without any substance.The disastrous consequences of this lacklustre […]
This week, BrewDog made the visionary decision to offer (and to announce that it was offering) its 50 or so closed pub locations to help with a roll out of the Coronavirus vaccine.Whereas other business leaders have met the latest announcement with more grovelling for support, this response is truly epic. It makes the best of a […]