Management TodayThis crisis has needed politicians to be bloody tough. You’ve got to deliver the facts and make people believe that we’re on a course and that “this is how it is going to be” and not flinch from that, which takes determination and direction.We’ve seen a communication strategy with too much flip-flopping, too much […]
The MirrorEXCLUSIVE: The Queen has given the go-ahead for seven senior royals to take up public engagements as soon as possible after Harry and Meghan Markle were stripped of their titlesThe Queen has vowed a “new beginning” for the royals after Harry and Meghan chose mega-money deals over duty.As their divorce from The Firm was […]
The SunMORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands.But we revealed yesterday how Victoria Beckham’s skincare and make-up line had LOST £4.7million – and she is not the only big name whose cosmetics side hustle has lost its lustre.Brand expert Mark […]
MashedWhen Nadiya Hussain won The Great British Bake Off, in the words of the Radio Times, “She became a household name when she reduced Mary Berry – and millions of viewers – to tears.” The crux of her speech, to which you can listen on YouTube, was that no longer would she set boundaries around […]
Evening Standard Having elevated Marcus Rashford to national treasure status in just 12 short — okay, long — months, Jay-Z’s management company is looking to repeat the trick with more superstar activists. Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it A new chapter, […]
I love technobabble in space movies. One of my favourite scenes from Apollo 13 is when Tom Hanks recreates the infamous, ‘Houston, we have a problem’ moment, which I remember hearing on the radio as a child. What follows is a barrage of technical language and spaceship jargon that only an engineer at Space X […]
Captain Sir Tom Moore—whose fundraising efforts raised an incredible £33 million for the effort against COVID-19—has died at the venerable age of 100. Though his legacy is undisputed—he is a war hero whose optimism and lust for life inspired the nation—the story nonetheless has an ambivalent resonance, not least because Captain Tom’s legacy will be […]
In the past week, individual traders have shown that they too can use a tactic from the hedge funds’ arsenal, and put on the ‘short squeeze’—on Wall Street itself.But if this is going to be more than a story about David v. Goliath—the big, tech-savvy investment giants v. the sparky, individual traders of the internet—Wall […]
Pfizer just unveiled a new corporate identity, completing a lengthy process. Thousands participated in focus groups, hundreds of possible designs were considered, and multiple agencies and brand consultancies gave their ideas. The company wants to communicate that it’s no longer just a pill. The new design is meant to represent the new technology they offer, […]
Public confidence in the government’s coronavirus response is at an all-time low—and for good reason. The cabinet’s communications have been piecemeal, difficult to follow, and subject to last-minute revision.The latest assurances that the military will be called in are no real improvement—Ben Wallace’s announcement was more parade, without any substance.The disastrous consequences of this lacklustre […]