The Scotsman Public relations and crisis consultant Mark Borkowski said about the interview: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get […]
Washington Post Mark Borkowski, a public relations and crisis consultant, told The Washington Post that if asked, he would have advised the prince to “100 percent absolutely not” do the interview: “There was absolutely no reason for him to take such a leap of faith.” Rather than snuff out the scandal, Borkowski said, the interview […]
The Telegraph These are the best of times, the worst of times. We have the potential to tell our truths and the capacity for folly. We can take a rushed headline now, or we can build a platform for a more sustainable and hard-hitting narrative. But the thing is, just words don’t make a story any […]
InewsPublic relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it.”It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”Read full article here: https://inews.co.uk/news/prince-andrew-interview-watching-plane-crash-1170521
The Sun And public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.” […]
The Mirror PR and crisis consultant Mark Borkowski said it was a lesson on “how not to do” public relations. “I have never seen anything so disastrous. For any students of PR, that is how not to do it,” he said. “It was like watching a man in quicksand and unfortunately, I don’t think anyone […]
The Mirror PR and crisis consultant Mark Borkowski said the Duke of York’s BBC interview about his dead paedophile friend was ‘how not to do PR’ and ‘like watching a man in quicksand’ Read full article here: https://www.mirror.co.uk/news/uk-news/pr-expert-never-seen-anything-20898306
INews Mark Borkowski, a PR expert who has advised companies including Barclays and Vodafone, believes these partnerships have become more fraught in recent years because of the fear of a consumer backlash. Read full article here: https://inews.co.uk/news/long-reads/corporate-charity-nandos-malaria-ethics-raising-funds-99642
The Guardian It is the ultimate sporting sliding doors moment. But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in […]
As the pressures of a looming global downturn, reckless deregulation and business culture of chasing short term growth at the cost of long-term stability converge, it’s no wonder that we see so many corporate crises in the news. VW, Whirlpool, Boeing, Grenfell a few names from a long list of companies using endless denials and […]