The Express MEGHAN MARKLE’S Palace insiders made a “huge mistake” in the way in which they handled the backlash from the Duchess of Sussex’s family, PR guru Mark Borkowski has said. Meghan Markle’s father Thomas was due to attend the Royal Wedding in May last year but it was revealed just days before that he […]
July 2, 2019
Here my thoughts on woke-washing; acting to appear more acceptable to socially conscious consumers. Outing cynical bullshit.
The Guardian “Mark Borkowski, a branding expert, said: “There’s nothing wrong with having a purpose and a drive, but it has to run through every element of your brand. “The younger generation are much more aware that they’re being marketed to. Every brand wants that immediate idea that’s going to lift them above the noise, […]
The Mirror Wannabe Tory leader branded a hypocrite for showing private life while ducking debate. It doesn’t take a PR expert to tell you that this won’t play well. The British public will judge and they are not easily fooled. Whoever has done this has been influenced by less Alastair Campbell, more Katie Price , […]