'No Longer Can They Be Called The World's Favourite Airline!'
BBC Radio 5, 28.05.17 Mark on the Stephen Nolan show discussing British Airways. Listen here (1:20:32-1:30:02)
May 2017
'There Were Some Pretty Disturbing Images!'
BBC WM 95.6, 26.05.17 Mark on the Paul Franks show talking about Walkers. Listen here (2:49:22 – 2:53:55)
'They Should Have Expected It Really!'
talkRADIO, 28.05.17 Mark on the Sunday Breakfast show with Penny Smith discussing Walkers. Listen here (9-9:30 / 17:24 – 24:49)
'Another Great Fail!'
BBC Radio 5,26.05.17 Mark on the BBC Radio 5, Up All Night show with Dotun Adebayo discussing Walkers. Listen here (3:17:41-3:26:57)
When will the likes of Walkers learn that people do not love brands? (Drum)
The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives […]
Who's that girl muscling in on film premieres?
The Times (Main), 23/05/2017, p.21, Jack Malvern One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. […]
Boo Netflix all you like, it’s here to stay
Second to the Palm d’Or the greatest achievement a filmmaker can hope for from a trip to Cannes is a good old booing. A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of […]
Celebrity Social Media Gaffes
BBC, 11.05.17 Mark on the Victoria Derbyshire Show. Watch here: http://www.bbc.co.uk/iplayer/episode/b08pvlln/victoria-derbyshire-11052017 (56:12 – 59:39)
'The Man Need's His Nuggs!'
TalkSport, 10.05.17 Mark on ‘that’ Wendy’s tweet. Listen here: http://talkradio.co.uk/radio/listen-again/1494406800# (Within the 11.30 – 12:00 section, 22:36 – 29:10)