PODCAST EPISODE
This week our guest is Mark Borkowski, acclaimed PR specialist, writer and British marketing and communications industry commentator. http://www.thewebpsychologist.com/podcast-episode-22-mark-borkowski/
February 24, 2014
Journalist bites PR. Never explain, never complain.
Last Wednesday, the cuddly, credit card provider Mastercard ran into an alleged ‘PR fail’ storm when their PR agency mishandled and misjudged a bevy of journalists they were inviting to the Brit awards. Scribblers claim that, in exchange for entry to the event, they were asked by email to guarantee coverage, and were requested to […]
Journalist bites PR. Never explain, never complain.
Last Wednesday, the cuddly, credit card provider Mastercard ran into an alleged PR fail storm when their PR agency mishandled and misjudged a bevy of journalists they were inviting to the Brit awards. Scribblers claim that, in exchange for entry to the event, they were asked by email to guarantee coverage, and were requested to […]