Keen ornithologists may have gathered from last year’s publicity that the rarest bird of prey in Scotland is currently the magnificent White Tailed Sea Eagle, which did at one time die out completely. Only thanks to the introduction of some breeding pairs from Norway has it managed to cheat extinction and once again roam the […]
Does this spell the end for TV pranks? … stunt which will make big-name celebrities think twice about working the crowds at red-carpet events, according to the public relations expert Mark Borkowski. … http://news.scotsman.com/uk.cfm?id=680282005
The water-squirting prank was ill-advised, unoriginal and foolish – because we need Tom Cruise more than he needs us I know we like to think we’re the cultural and financial centre of the world but do the math (as the yanks say) and you’ll see that the UK is a mere blip on Hollywood’s sales […]
PR guru Mark Borkowski on the spin battle away from the courtroom For a while there it was touch and go in the Michael Jackson trial. It should have been clearer cut than that, really. After all it was a celebrity’s word against a member of the public. And in America there’s usually only one […]
I thought I had taken on the dream PR job. But I didn’t realise that meeting Michael Jackson was forbidden. From the Independent 13 March 2001 A few weeks ago, I was employed by Michael Jackson. It soon became clear that what he wanted was a PR flunkey to hand out edicts and information to […]
The publicists responsible for rehabilitating Michael Jackson are going to have to acknowledge that part of his legend died in that courthouse. Any publicist worth their salt should be drooling at the thought of the stunts to be pulled over the next few weeks to kick off Michael Jackson’s rehabilitation. http://media.guardian.co.uk/marketingandpr/comment/0,7494,1507059,00.html
What on earth is Cherie Blair up to? Why doesn’t she heed the sensible and professional PR advice about how to conduct herself which must surely be on tap, given her address? But no: in every government since 1997, regular as clockwork, some tacky Cherie-scandal unfolds, invariably evolving around what we are later told was […]
One thing which makes huge corporations especially cross is when the media advisers they assume will help protect them from bad publicity fail to exercise proper PR housekeeping and end up landing them in sheep dip. Step forward the WPP media buying company MindShare, who recently issued a memo to the effect that BP wished […]
The church needs heroes, created by the deeds they perform, not a clever stunt that just gets people talking. News that the Roman Catholic church is trying to solve a shortfall in the recruitment of priests in Westminster by advertising on beermats and in the underground is not as surprising as it should be. http://media.guardian.co.uk/marketingandpr/comment/0,7494,1497755,00.html