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February 21, 2005

Chartered Institute of Public Relations

How do you pronounce the acronym CIPR? Let’s think. It looks like the front half of one of my favourite hotels, the Cipriani in Venice. Yes. I think ‘chipper’ is the right way to say ‘CIPR’, and a quick glance at Partridge’s Dictionary of Slang reveals that since 1837 ‘chipper’ has carried the meaning ‘WELL […]

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Spin docs take a funny turn

… Falling into this last category, presumably, is PR supremo Mark Borkowski (below). ‘What on earth was the Privy Council thinking … How does one take the news that the Institute of Public Relations has gone all legit and become the Chartered IPR? Last week, after 50 years of trying (apparently), the spin doctors’ union […]

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