Why Celebrity Traitors hosting gig has “doubled down” on the importance of Claudia Winkleman
The Radio Times
Public relations agent Mark Borkowski exclusively told RadioTimes.com that through the sheer enormity of people tuning in to watch The Traitors, with consolidated figures suggesting that one in four British adults have been watching the celebrity series, it has “doubled down on her importance”.
“That’s why Claudia has left because she’s helming lots of statistics,” he explained. “I read one in four people are watching it across the country. So it’s doubled down on her importance, and why does she want to be shackled to a 20-year-old format where [now] she can capitalise on the hot format at the moment and actually go into other things?”
Amidst rumours that the presenter is poised to land her own chat show on the BBC from the production company behind The Graham Norton Show, Winkleman would undoubtedly be elevated into mega-star status.