They’re perfect – until they aren’t’: why are people so interested in the Beckxit beef
The Guardian
The timing of the Glamour piece was terrible or brilliant, “depending on whose publicist you were”, said the PR agent Mark Borkowski, who helped revive Noel Edmonds’ career. But however you look at it, it is “absolutely a war of spin”, he said of the shoot. “It’s what I call a visual soundbite. These images often don’t always have the meaning we imbue them with. But we still feed off of it because we are all culprits driven by twitching.”