The bitter trademark row at the heart of the Beckham feud: Why ‘devastated’ Victoria bore the brunt of Brooklyn’s eviscerating statement that has left her ‘on the floor in pieces’
Daily Mail
PR agent and Brand expert Mark Borkowski told the Daily Mail that Brooklyn’s blistering attack will undoubtedly have had an effect on ‘Brand Beckham’, which was built on “unity, warmth and professionalism”.’
Mark explained: ‘This will be an existential crisis for the Beckhams. Even before with all the reports of the feud they made sure they were promoting the family by posting about Cruz’s music gig.
‘The problem is the Peltz’s are significant and ruthless businesspeople and they’ll be pretty good at exploiting Brooklyn if he wants to do something.
‘Now they can take an element of his brand and build on it – the same way Prince Harry did using his Windsor label with Meghan Markle.
‘Brooklyn is now in bed with one of the most powerful businessman in New York and America is a much bigger market for him.
‘As for the Peltz family, well they wouldn’t want a rogue Beckham brand flying around that they didn’t have control of.
‘They’re a successful family and they’d be looking at their son-in-law thinking “how can we create something with the Peltz brand”.
‘It’s a horrible family soap opera for the Beckhams and how they recover from this will be an ongoing conversation for sure.’