SYD THE SEXIEST Inside Sydney Sweeney’s shock romance with Taylor Swift’s nemesis Scooter Braun that is rocking Hollywood

They had been together since 2018 and got engaged in 2022 with plans for a wedding in May.

They split up as her star power soared.

But PR guru Mark Borkowski reckons her growing string of controversies have helped propel her forward.

He told The Sun: “Sydney hasn’t dodged the storms, she’s ridden straight through them and somehow come out shinier.

“Most actors caught in the crossfire of partisan politics, fan wars, or brand ‘wokeness’ wobble, apologise, retreat. Sweeney doesn’t.

“She keeps working, keeps fronting campaigns, keeps landing movies.

“That relentless forward motion has become its own PR strategy: The next premiere, the next photoshoot, the next glossy cover pulls the audience’s attention forward.

“Momentum itself is her shield. Crucially, she isn’t doing this alone.

“Behind her is a professional machine that knows how to keep her image afloat. No flailing on Twitter. She lets the visuals do the talking.

“Add Scooter Braun into the picture and the message is clear: She has heavyweight operators around her who understand the alchemy of fame.

“Braun is a fixer, someone who knows how to turn enemies into fuel. So the storms aren’t really avoided; they’re converted. Outrage becomes visibility, visibility becomes currency. That’s why she’s been signed up by Jimmy Choo, and why she will keep landing glossy campaigns tomorrow.

“For now, Sydney Sweeney is un-cancellable.

https://www.thesun.co.uk/tvandshowbiz/36561946/sydney-sweeneys-romance-taylor-swifts-scooter-braun-hollywood/