Sussex staff exodus is a sign Prince Harry and Meghan are ‘unravelling at speed’ – as couple lose 12th top aide
Daily Mail
Mark Borkowski, one of the UK’s leading PR gurus and crisis managers, says the loss of Holt and Maines tops off a disastrous end to 2025 for the Sussexes’ ‘celebrity-led brand’.
They are firmly in ‘survival’ mode because of scandals and their own missteps, he said. He claims that in the modern world ‘reputation doesn’t unravel slowly. It buckles at speed’ – and this very much applies to them.
On the recent PR blunders, Mr Borkowski said: ‘One viral misfire, one poorly timed quote, one tone-deaf lifestyle pivot, and suddenly the narrative outruns the strategy.
‘In celebrity-led brands, especially ones fuelled by moral narrative, the biggest danger isn’t hostility — it’s inconsistency.
‘Too many messages, too many intermediaries, too many half-thought-through gestures. Centralisation is less about ego and more about survival’.