SABRINA TEENAGE SWITCH How Sabrina Carpenter shed her Disney image to become world’s most controversial star… from sex shock to A-list affairs
The US Sun
“She’s killed off her innocent image, just as Britney Spears, Justin Timberlake and all the others had to,” says PR guru Mark Borkowski.
“The young people who grew up watching her have also grown up, and kids today are growing up faster – some would say too fast. So she is giving her audience what they want, or at least what she thinks they want.”
“I see her as a featherweight genius,” says Mark Borkowski, who admits he questions her longevity.
“Like a lot of pop stars now, she has a really profound digital social literacy. She’s brilliant at creating the type of content that gets shared and becomes clickbait.
“She’s found a way of getting the fame machine to work for her – with all the algorithms and the viral clips. She’s the perfect pop star for the algorithm age,” he adds.