Meghan Markle’s Big Mistake With As Ever Lifestyle Shop

Mark Borkowski, a U.K.-based crisis PR consultant and author, told Newsweek: “The thing to do is when you’ve got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going. So therefore, I’m always curious about what the true story is here. I don’t know where this narrative goes. They often forget that the stories they posit are scrutinized and have a long shelf life.

“As soon as nothing’s happening, people ask questions but therefore her PR has always been chaos. Maybe the fact it’s not restocking gives them the opportunity to refresh the story, but there’s just no logic and now of course questions are going to be asked. Do they have the answers?”

“Maybe she is relying too much on help and is being let down by the very people who were surprised by her success,” Borkowski said, though he also sounded a positive note on Meghan’s overall rebrand.

“She’s still being talked about,” he said. “A lot of celebrities are forgotten, but she’s still being talked about. The bigger story really is about Harry rather than about her. But on the basis of how she operates, which is create noise, create chaos, I exist, then it’s business as normal.”

Borkowski said: “What happens to Harry? That was a big moment, that was a big lump of publicity. More pain and anguish. What happens to him? She’s got a product, she’s got a podcast? What happens to him, how does he exist in this crazy world of their making?”

https://www.newsweek.com/meghan-markle-mistake-ever-lifestyle-shop-2074543