Meghan admits she is unlikely to release further products until 2026 as duchess outlines need to ‘step back’

However, just hours after the interview was published, insiders told MailOnline that a jam restock will in fact be coming soon, prompting questions over the “mixed messages” her lifestyle brand is sending.

Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: “Meghan’s brand isn’t so much a business as it is an aesthetic experiment, mood over message.

“One day it’s jam, the next it’s ambiguous talk of stepping back, then it’s whispers of fashion. From a PR standpoint, it’s all theatrics and no third act.”

He criticised the brand for having “all the trimmings of curated luxury but no sense of what it’s actually selling, apart from vibes and vague aspiration”.

The comments highlight growing concerns about As Ever’s lack of clear identity and coherent business strategy.

https://www.gbnews.com/royal/meghan-markle-duchess-of-sussex-latest-as-ever-products-2026