Is this the death knell for Strictly? As Tess Daly and Claudia Winkleman quit, bosses plan ‘big changes’ to the show after string of scandals
Daily Mail
Claudia’s TV mega-hit The Traitors is now outperforming Strictly in terms of viewers with the celebrity version now the most talked about show on terrestrial TV.
PR guru Mark Borkowski has said that with Tess and Claudia going in a matter of months, Britain is now watching the ‘slow death’ of Strictly and the presenters are fleeing a ‘dying format’ to protect their own careers.
‘This is the slow death of Strictly’, he said.
‘ITV can hear the death rattle. Stars are wary after all the recent headlines. People have seen the writing on the wall, who wants to be the last act in a long-running variety show, thanking a studio audience that’s already halfway to bed?
‘The exit of Claudia and Tess is brand preservation. Timing is everything and nothing kills a career faster than loyalty to a dying format’.
He added: ‘When you’ve fronted a juggernaut that’s starting to creak under its own sequins, the smartest move is to waltz off while the music still sounds half-decent’.