How Gary Neville’s attack on the flag backfired
The Telegraph
“It was the wrong time to drop a broadside at exactly the wrong moment in the news cycle,” says crisis consultant Mark Borkowski. “He’ll probably argue it was an aside that’s been blown up. But if he were to stray into Lineker territory, he’d have to wear a very thick suit of armour – and I think people would carefully ignore him, which would be a financial downturn for him.”
It helps, he says, that Neville isn’t at the BBC, where it would be “a different kettle of fish” after something like this. “It’s a squall. But why would Sky lose him? He’s probably one of their most valuable pundits.”
Borkowski agrees. “It was insensitive, but this is not the same accelerant as blighted Gary Lineker.”