Exclusive: Prince William and Prince Harry’s lives are worlds apart
Hello Mag
PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight.
“I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that if they can keep the spotlight, there’s always a business deal, because if you’re launching something, you need attention. They have to generate money; they have, undoubtedly, a very expensive lifestyle.
“Any noise that’s created around them gets eyeballs: that’s data, that’s clicks, that’s money. I think what Meghan and Harry have done is to unconsciously create a live 24/7 soap opera. It’s not far away from the Kardashian brand.
He adds: “The person who gets forgotten about is Harry: this is the Meghan show. Here is a man built for purpose and service and, in my eyes, there is a sense that he is a very different kind of spare now.”
https://www.hellomagazine.com/royalty/836943/prince-william-prince-harry-worlds-apart/