‘Don’t do what Harry and Meghan did’ — celebrity crisis experts on the Beckhams’ next move
The Standard
PR specialist Mark Borkowski believes a dignified silence is the best strategy. “There’s a lot more going on than we are actually reading, and it’s his [Brooklyn’s] reaction to that,” he tells the Standard.
“In terms of managing this, you’ve got to have a huge amount of empathy for the person who is obviously in pain. And you 100 per cent don’t get involved with a PR war. You stay silent. I notice they have. They’re spending their time promoting Cruz’s gig at some club. It’s all business as normal for them.
“You’ve got to take the heat out of the situation and find back channels to individuals, to do some sort of reaching out, but this is not the time and it’s difficult when millions of newspapers and websites and podcasts will be feeding off this.”
As for what they will do? “I think they’ll try and put distance between it,” Borkowski says. “I think their first priority is to protect the other kids and to protect the brand and protect the ability for that brand to go on existing with all the sort of partnerships and relationships they have. They will not want to see negative PR, because that’ll put people off.
“What they will do… they’ve got some very good people who give them advice and I think they’ll be leaning on that advice. Unlike, you know, Meghan and Harry, they’ll be listening to people. I think that’s what they should do. [They should] find a way of actually being in rooms they’re not in, with their narrative of what the truth of this is about, [as well as] recognising that they don’t want to find a place where they never speak to their son again.”
How should the Beckhams respond to Brooklyn’s bombshell? | The Standard