PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back. “It’s certainly not a good day for his brand. They will be wringing their hands in despair but there is always the ability to recover,” he said. “Plus, he is a double act, it is not […]
Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy crowdsourcing. As a pundit pointed out, leaking the manifesto is probably the surest way of getting the media to seriously read it. […]
The People, 05.02.17 Last night PR expert Mark Borkowski said of questions about Beckham-UNICEF connection: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being […]
Sunday Mirror, 05.02.17 Last night PR expert said: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows […]
Sunday Express, 01.01.17 “It’s a passing of icons that cannot be replaced,” says media PR agent and author Mark Borkowski. “They were groundbreaking artists. George Michael was on the cusp of making some more great records. You look around at a generation that’s left behind and you realise that many of them are on borrowed […]
Borkowski, Mark Founder, Borkowski Ltd Why? Borkowski is legendary for his sharp mind and astute analysis of industry trends. Through his agency Borkowski, which he set up in 1987, he has worked with Michael Jackson, Prince and Led Zeppelin, and helped launch the percussion group Stomp. He has written columns for The Guardian and is […]
Antiquity had the crucifixion. The French Republic had the Guillotine. For us the arena for bringing down the high and mighty is the tabloid mud pit. Lucky for our modern Dauphins reputational execution is not as lasting as actual decapitation and a second chance is always on the table. In his tell-all interview with GQ […]
Gallons of intellect, insight and idiocy are poured into election campaigns- all in search of a magic slogan that will catapult a candidate to victory. The amount of money sloshing around in the election market reflects the mythology that has been built around the campaign guru. The power of a phrase to win is often […]
If you’re looking for a good word of the day, try apanthropinization. It means to rise above or resign from one’s narrow concerns and worldly worries. Over the next six weeks of what looks set to be a dreary election campaign we will all be needing some of that. We’ve moaned about the lack of […]
Cometh the PR crisis, cometh the troll. In the past week we’ve had an Easter bumper pack of public relations blunders for the twitterati to sink their teeth into. The mother of all has been the United Airlines fiasco which saw a passenger “re-accommodated” in a “de-planed situation” after he refused to be “auto-volunteered” off […]