The Sun Ed Sheeran’s Divide tour will make him a billionaire — two years before hitting 30 “Music industry guru Mark Borkowski said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays” Read full […]
FT Mark Borkowski, publicist and author of The Fame Formula, says celebrity can be “toxic”. Those who work in TV forget how daunting it can be in front of the camera. Some come out shattered: “It’s like they’ve been hit by a car.” Read full article here: https://www.ft.com/content/89c9cc1e-77f5-11e9-bbad-7c18c0ea0201
The Independent “Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long” Read full […]
The Guardian The popularity of the book – and others in the genre, such as Matt Haig’s Reasons to Stay Alive about depression – is down to people wanting “sweat, tears, blood and untold stories”, says celebrity commentator and PR professional Mark Borkowski. “What they don’t want to know is that it’s a perfect life.” Read full […]
The Independent Mark Borkowski, who has written extensively about the art of the “publicity stunt”, said that the campaign was markedly different from previous eco-protests. The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period […]
The Independent Extinction Rebellion activists have hailed their protests in London as a “huge success” after data suggested they caused a five-fold increase in online searches for climate change. PR experts also agreed that the type of disruptive tactics employed by Extinction Rebellion had successfully made people take notice. The media are doing exactly what […]
PR Week “Mark Borkowski, founder of the eponymous agency, comments: “Traditional media – people talk about it being dead, but it still has a huge impact on feeding social.” Read full article here: https://www.prweek.com/article/1582740/prweek-uk-top-150-consultancies-2019-digital-skills-top-pr-priorities-list
The Express “PR guru Mark Borkowski also claimed the Royal Baby could be an opportunity for the couple to attract some positive press. He said: “With the arrival of the baby we’ve got a number of routes to go down now. “There is the Christening, which is great stuff, great photo opportunity, great capital for […]
Millbank Monitor “Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and whether you are famous or you are not, you have these issues in your life.” Read full article here: https://milbankmonitor.com/ant-and-dec-win-means-duo-are-cherished-as-much-as-historys-biggest-stars/20/03/2019/
Bloomberg Greggs got the publicity it desired because of the fun attitude to marketing, showing it’s a brave and modern brand, British publicist Mark Borkowski said. “In a very noisy world where it’s very difficult to raise your head above the parapet, to extend the story, to keep it running as your main marketing initiative, […]