Football Focus is a victim of BBC virtue-signalling’: Experts blame show’s demise on ‘lightweight presenters’ hired to fit BBC’s ‘world view’ amid exodus of white male, middle-aged stars
Daily Mail
It has been alleged that Ms Scott has felt bruised by BBC inquests into its declining performance, which has seen viewing figures almost halve while she has been at the helm.
Mark Borkowski, one of the UK’s leading PR gurus and brand experts, told the Daily Mail today: ‘The virtue signalling at Football Focus has caught up with the BBC’.
He said the plunging viewing figures ‘shows the BBC were trying to do something for the audience that they didn’t want’.
‘It was so lightweight and presented by people who didn’t have any personality but fitted the BBC’s world view’, he said.
‘These shows are being shaped by an agenda when all people want is to be entertained. There is this blandness and mediocrity that pervades iconic programmes like Football Focus’.
Celebrated former Football Focus host Bob Wilson today insisted Alex Scott had done ‘be a really good job’ as presenter.