‘The Glastonbury of sport’: Luke Littler effect takes darts to new heights
The PR guru Mark Borkowski, who has worked with Ian Botham, Michael Jackson and Led Zeppelin, among others, told the Guardian that it was a further sign that darts really has gone global. “The event has become the Glastonbury of sport, in a sense. It’s got that weird mixture of pantomime, cosplay and live sport,” […]