Screw the backlash. This is brilliant. With the advent of every new media comes the gold rush; the scramble for the advertising, comms and marketing industries to find a sweet spot in which commercial content can gain, or at least hijack an organic audience before the platform undergoes a Facebook style-hypercommercialisation. I’ve been a fan […]
Campaign New research suggests the public want to see a different approach from the usual seasonal extravaganzas from brands, with a greater focus on real stories and a move away from big-budget blockbusters. PRWeek asked some creative comms experts to gaze into their crystal (snow)balls and predict some of the main trends in Christmas campaigns for […]
The ExpressMeghan Markle and Prince Harry could be affected by the upcoming Presidential election if the Democratic nominee Joe Biden wins, according to a tax expert.Meghan recently confirmed that she would be voting in the 2020 Presidential elections. Although she did not say who she would be voting for, royal fans have assumed she will […]
The Sunday PostOur new normal will include big changes for the world’s biggest stars as we inch in and out of lockdown, say experts.Celebrity watchers and public relations professionals burnishing the image of the world’s biggest stars believe the pandemic might be ushering in a new kind of superstar. As countries around the world went […]
Ben & Jerry’s have always had activism at their heart but they need to be careful not to overreach and turn into BrewDog.A lot of our PR fables seem to be confectionary-based these days, but as I’ve said before, junk food peddlers have some of the biggest mouths in the media industry.The ice cream barons […]
The ExpressMeghan Markle is set to become one of the most in-demand public speakers in the world after she delivered her first major speech since the royal split.The Duke and Duchess of Sussex have been in Los Angeles, California for several months now after stepping down as senior royals in March.Since then, Meghan and Prince […]
Yahoo London (AFP) – Johnny Depp walked into the hallowed halls of London’s High Court three weeks ago seeking to expunge the stain of being branded a “wife beater” by The Sun tabloid.But the 57-year-old will still have to win in the court of public opinion even if he comes out victorious once the star-studded trial […]