Rupert Murdoch’s News Corporation bought MySpace in 2005 for $580m. Yesterday it sold to an online ad company for around $35m. Few tears will be shed for Rupert’s $545m loss. Did anyone know the true value of MySpace? More pertinently, does anyone recall the MySpace hype? Current PR hot air suggests that other media darlings […]
“The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.” William Feather I’m off to wade in the ever-welcoming Somerset mud. Yes, it’s work not pleasure, especially considering the Glastonbury Festival regularly descends into a […]
I admire two people. One is dead and one alive. The dead one is the great American showman PT Barnum. He is my muse. Why? Discovering his legacy influenced my thinking on the power of the crowd enormously. Barnum’s majestic stunts were works of genius – they went viral long, long before that word sneaked […]
In the wake of Cheryl Cole’s turbulent relationship with the media since her sacking from the American X Factor, here are some tips, inspired by Andy Green, that might help her through any other media difficulties that may come her way in future. Cheryl’s recent sacking is an opportunity to re-evaluate her identity and learn […]
News from Libya this morning suggests a new low in the country’s civil war. An ICC report accuses government forces of using rape as a weapon. It’s a wretched fact that women become even more vulnerable during such malevolent hostilities. According to a recent Oxfam report, as many as 14 women are raped every day […]
The great Ronan Parke caper seemed to just fizzle out yesterday. Pre- the Britain’s Got Talent final, it seemed the final hype was upstaged by a rogue blogger. The disgruntled record exec-come-whistleblower touched a raw nerve with his well-written conspiracy theory suggesting that Britain’s wannabe Beiber had actually been ruthlessly groomed by the Dark Lord, […]
Britain’s Got Talent has rolled around again and again the nation is gripped. Out with the old and in with the new. It’s been this way for a while. Remember, it’s not five minutes since the X Factor was all anyone could talk about, but that’s seeped away into the mists of time as BGT […]