HOW ARNIE MUSCLED IN ON POLITICS
Arnie offers America everything it wants – confidence, security and punchy one-line politics. And who cares about policies when you’ve got hand-held armaments?
August 2003
A MATTER OF LIFE AND DEATH
The Uday and Qusay Hussein photograph incident, planned as a surgical media strike, has backfired because no one had the sense to think through the PR implications