A COMEDY OF ERRORS
Far from raising his profile as a comedian, ‘comedy terrorist’ Aaron Barschak will be sucked dry and then discarded by the media like all the other fame hungry wannabes
June 2003
OBFUSCATION, OBFUSCATION, OBFUSCATION
Forget spin, forget news management, forget everything you know. Confusion, it seems, is the latest buzzword in PR – and it’s a tactic being used by everyone from the government to rail operators