September 2001

We’ve entered the world of the semantic attack – and it is an insidious web phenomenon. Semantic attacks target the way individuals assign meaning to content. If something appears in print or on screen, we tend to believe it. We do not check the facts rigorously. We can’t.

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Radio 4’s Today programme ran an interview with Geoff Capes during which the icon of the coronary classes put in a plea to save the British takeaway. But what’s this? Horror! It was a stunt!

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