Mark Borkowski’s personal history as a communications professional is unique within the industry. He began in one of the most challenging of all environments: arts and entertainments. A sector which demands instant high-profile mass-media coverage.
He publicised global entertainment properties such as Cirque du Soleil, Prince, Iron Maiden, Led Zeppelin and the Three Tenors. He launched Stomp. He took on left-field projects no one else would touch. He was Eddie Izzard’s PR, and handled a swathe of TV dramas and comedy shows, from Our Friends in the North and Cracker to Spooks and Never Mind the Buzzcocks.
His approach was inventive, energetic, free-wheeling and often controversial. In the mid-nineties, he began to advise consumer brands on the immense commercial value to be gained from adopting this approach. Major corporates such as Vodafone, Diageo, Selfridges, Mercedes and British Bakeries were persuaded of the benefits and reaped rich rewards as a result.
In 2004 he identified a growing trend: brands were finding it hard to adapt to new communications challenges and were having difficulties developing creative ideas, strategies and the necessary infrastructure to meet those challenges.
He set up Borkowski.do to work with brands to resolve these problems by analysing brands’ assets, activities, skills, talents, audiences, objectives and configuration to create new, coherent and (above all) content-led solutions to communications problems.
Mark is a respected commentator on communications issues in the national print and broadcast media and at academic and corporate conventions. He has published widely. He offers clients what few others can: consummate practical experience, incisive analysis, intelligent counsel, exceptional access to influence, and immense creativity.