Words on David
What the professionals say about Beckham
By Standard Sport
13 October 2004
THE PUBLICIST
Mark Borkowski, public relations expert Beckham is now in a situation that whatever he does is perceived as a PR stunt.
People simply do not trust him and he’s there with the royal family, in that whatever he does he cannot get it right.
My view is that he was wrong to make the tackle and wrong to come out and say what he did as all it does is fuel speculation.
It looks like he’s trying to deflect attention from other stories and it’s very transparent.
http://www.thisislondon.co.uk/sport/football/articles/14009132