Why secretive super-rich hold key to philanthropy’s PR problem
Spear's
Borkowski, who runs his own eponymous communications outfit, told the crowd that when it comes to giving, it’s crucial for those involved to be ‘constantly evaluating why they’re doing something’.
‘If people are genuinely authentic about their giving and what they’re doing, I think there’s a stability and truth in it,’ Borkowski said. Conversely, when undertaken for the wrong reasons, philanthropy ‘casts a shadow,’ he added.
Borkowski recounted a seeing a family who had a strong legacy of giving toward development projects over a 30-year period, but ‘would rather stay back, and not involve themselves, or boast or be seen’.
‘It’s a very laudable attitude, but obviously there are ways you can communicate [philanthropy] to protect you,’ he added.
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