What does end of Spotify deal mean for Harry and Meghan?

Mark Borkowski, a crisis PR consultant and author, said the end of the Spotify deal was not just bad for the couple’s brand, it also started “picking away the seams” of a lot of their other projects.

“You can see this being a bit of a domino that leads to other problems,” Borkowski said. “Will they be able to keep their engine running? The next deal isn’t going to be as much as the Spotify or Netflix deal and they’re gradually heading towards becoming busted flush. They’ve been isolated by the royal family, they’ve run out of steam.”

Borkowski believed statements about an amicable parting of ways were merely PR exercises. “If the Sussexes’ content was good enough, Spotify would not be dropping them. Let’s not be too romantic about it, it all comes back to the numbers and the costs of those numbers,” he said.

“There were all these hyped-up comparisons about the Sussexes being the new Obamas, but creating compelling content that is going to engage is incredibly difficult. In a world where there’s a million podcasts, you need to stand out.”

He said it was possible that the Sussexes were focusing on ways to expand Meghan’s wellness and lifestyle blog The Tig, given the success of Gwyneth Paltrow’s Goop and Kourtney Kardashian’s Poosh.

https://www.theguardian.com/uk-news/2023/jun/16/what-does-end-spotify-deal-mean-harry-meghan