Is it a coincidence that the verdict and sentencing to death of Saddam Hussein have arrived two days before the pivotal U.S. Congressional Elections? I would argue that the timings are not only fortuitous, but constructed to create maximum PR. Well prepared forward planning indicates that forethought was given to where the President would be. It’s no surprise that George Bush was safe in Texas delivering his sound bite, setting off on a campaign tour. He thanked the U.S. soldiers for their part in Saddam’s downfall “Today, the victims of this regime have received a measure of justice that many thought would never come”. On the evidence, it seems to be a clear PR coup which I hope will not turn any execution of Saddam Hussein into a martyr. Many of the factions in Iraq will happily turn his death into their own PR advantage.