What could happen to This Morning as ITV is plunged into crisis following Phillip Schofield’s bombshell confession?
Publicist Mark Borkowski told Metro.co.uk that This Morning is a ‘very important format for ITV’, adding: ‘Every iconic TV format has the opportunity to restore.
‘I suspect in time it will look very different with perhaps high end celebrities no longer fronting the programme.’
On the future of ITV, he continued: ‘The general criticism at the moment is being driven by those with an agenda.
‘No one truly knows the facts, I believe in time ITV will start to give us an insight on what the real story is rather than the speculative nature of social media.’