Mark in the media
Latest ‘MARK MY WORDS’ Blog Posts
The latest move by the Home Office – paying Albanian social media influencers to ‘de-influence’ migrants from crossing the channel – is undeniably audacious.
Given the small budget relative to the extensive publicity the move has received, some have written it off as just another virtue-signalling (or vice-signalling if you disagree) stunt in the government’s ongoing struggle to address this complex issue. But its origins and implications raise some critical questions. The whole campaign comes hot on the heels […]
In the life of King Charles, a man overshadowed by his existence, the recent revelation of his battle with cancer is another step on an enigmatic journey. It also demonstrates his wish to be open in a world clamouring for authenticity. The previous monarch would not have declared a serious health issue. Stoicism and distance […]
People are asking me what possessed Rishi to announce his proposed vaping ban exclusively on LadBible. It’s such a baffling comms strategy that I can only guess. Despite serious concerns about the health hazards of children vaping, the policy itself isn’t an easy sell. Before becoming mired in culture war skirmishes, Rishi had signalled a […]
My old mucker and ex Borkowski pixie, Paul McEntee, posted something that sparked a reflection on the ever-evolving world of comms. In today’s dynamic realm of hashtag#PR and media, the magic recipe for success isn’t found in a PRCA handbook; it’s crafted with equal parts creativity, agility, and a dash of maverick spirit. While taking […]