A fortnight ago Rishi Sunak apologised for the damage he did to the credibility of popular trainer brand Adidas Sambas after wearing a pair in a podcast interview, during one of his infinite attempts to appear down with the kids.Adidas were presumably still reeling from the reputation damage caused by a stuffy right wing politician […]

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I’ve been asked by a few people, including the The Guardian, for a communications perspective on reports that Elon Musk’s Barnum-esque page pageantry is having a negative impact on Tesla’s sales and share price. A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary […]

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I’ve been asked by a few people, including the The Guardian, for a communications perspective on reports that Elon Musk’s Barnum-esque page esque pageantry is having a negative impact on Tesla’s sales and share price.  A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary tale about […]

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A few weeks ago in our Media Trends newsletter we discussed Liz Truss’ attempt to crack America by hitching her wagon to the Trumpist juggernaut and concluded: “…she has been assiduous in telling her new target audience exactly what they want to hear. In the braying arena of the American culture wars, any conscript willing […]

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