For Tyson Fury it was the sweetest of redemption songs. Moments after regaining the heavyweight title in the early hours of Sunday in Las Vegas, he began serenading the 16,000-strong crowd at the MGM Grand with a boisterous two-minute rendition of Don McLean’s American Pie, beaming from ear to ear as they joined in…
…In the past Fury has equated homosexuality and abortions with paedophilia, claimed “Zionist, Jewish people … own all the banks, all the papers, all the TV stations” and “a woman’s best place is in the kitchen and on her back”.
While Fury has apologised for some of his remarks, pointing out that as a man of Traveller heritage he has suffered bigotry and abuse all his life, some believe that he should have been more contrite.
Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson, Virgin and Cadbury, says major brands will still be wary of Fury’s views. “Clearly Tyson is an incredibly gifted fighter and a once-in-a-generation showman,” he says. “But he carries a whole heap of baggage that will make many brands not want to go near him.
“If Joshua had just stopped Wilder as spectacularly as Fury has just done, he would be in line to make gazillions. I don’t see that happening with Fury.”