It looks like Tupac Shakur’s back on top for the foreseeable future- it was announced today that his frankly rather terrifying hologram will be going on tour following its first outing at Coachella festival. More than anything else, this is proof of the remarkable power of a great stunt- and is a blow for the great American tradition of stuntsmanship. Just think, Coachella dug up Tupac, Hop Farm dug up Bruce Forsythe.
As the megalithic rapper burst onto the stage with a cry of “What the **** is up Coachella? Throw up a m************ finger!”, a cynic could hear the jingling of thousands of eager pockets as the entire live entertainment industry collectively calculated the potential posthumous income of a galaxy of late stars.
Money aside, though, this was everything a stunt should be: audacious, loud, unexpected, genuinely groundbreaking (Digitial Domain Media Group Inc. reckon this is the first time totally new 3D footage of a star has been used in this way) and, best of all, just a little bit silly. Supposedly, too, the bill behind this wasn’t negligible- most valuations are coming in at around the $1/2m mark.
Whatever Coachella pixies were behind this should be applauded: in the entertainment space, faint heart never won the hearts and minds of the fickle crowd. Let’s hope those with the power on our side of the pond are taking note and getting ready to listen to a few wild ideas. Ones that don’t involve billing Bruce Forsythe alongside Bob Dylan, that is.