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December 21, 2006

Trivial Pursuit Is In The News

Trivial Pursuit is in the news; it seems that its questions are getting easier. The great parlour game has become a victim of the dumbing down of culture. Borkowski won the account to promote the game back in the early 1990’s and we retained the job for five years. Much fun was had by one and all. We came up with a concept to get the media interest where each year the annual edition was launched by a party that made national news. We researched all the new questions and bizarre items in the annual edition, and brought them all together, along with the people to eat food, drink and listen to music and entertainment ….. all determined by answers to questions. One year we had the Andrews Sisters, an Elephant and Valerie Singleton all in a Fish and Chip shop in Lisson Grove. Oh happy memories.

Handling Noel Edmonds isn’t easy, but on occasions there are some insane moments. The man has hit the headlines again this week, with lots of speculation on his new girlfriend. Both The Mail and The Express ran huge features this morning. Unfortunately the Express “piece” was illustrated by a picture of NE with his new love. Unfortunately the picture was one taken in the summer outside San Lorenzo, which also ran prominently on the front page. it is not a picture of his new love, Liz Davies. I have had a lot of calls this morning from some red faced Express folk. Mmm… oh dear indeed accurate fact checking is obviously in vogue!

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