Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
December 4, 2009

Tiger Not Yet Out of the Woods

I was asked by the Times what could save Tiger Woods’ reputation in the wake of the revelations that he has, as he put it in his guarded press release the other day, “transgressed”.

I told them that the next step for Woods could be a public display of contrition, perhaps in a television interview. He certainly needs to let people in behind the veneer of perfection and let the public – and the press – see that he is human after all. It worked for David Beckham – his brand was always built on his home life as well as his sporting career and he has survived a number of incautious moments in the last 12 years.

To read the full article, click here.

Related Posts

Mark My Words

European Super League’s Launch is an historic Comms disaster

Mark My Words

Shoddy values drove Deliveroo’s historic flop

Mark My Words

The Marmite man will certainly be back.

Recent Posts

  • European Super League’s Launch is an historic Comms disaster
  • Shoddy values drove Deliveroo’s historic flop
  • The Marmite man will certainly be back.
  • Meghan & Harry: the view from America
  • Hasbro’s Gender Neutral Potato Head

Previous posts

April 2021
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Mar    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram