Thinking Circular with the Smooth FM PM

David Cameron is THE great communicator in the new era of politics. His effortless performance on the Today programme earlier must have sent a shiver down the spine of the journalistic community. How will they get at this moderate, articulate, confident, unflappable and frankly relentless Old Etonian

OK, Dave is enjoying surfing on the bubbly froth of post-election hype and confidence, but frankly he is a fit-for-purpose, well-designed, media-facing PM. A shiny Middle England man in an M&S suit broadcasting his POV like a airline pilot transmitting a pre-flight weather forecast. Evan Davis could not get a word in edgeways . Instead, he was left covered in Cameron-slick as the PM steamrollered his questions.

Obviously Dave is briefed very well and is prepared for every battle; after all he is an ex #PR flak. But I detect a secret weapon lurking in his arsenal and I suspect has been trained well to apply it with maximum force. It’s a frightening technique I have not witnessed before – one that seems unique to Smooth FM Dave.

His pitch-perfect #PR front is delivered “didgeridoo style”.

According to Wikipedia, the didgeridoo is played with continuously vibrating lips to produce the drone whilst using circular breathing. This requires breathing in through the nose whilst simultaneously expelling stored air out of the mouth using the tongue and cheeks. By use of this technique, a skilled player can replenish the air in their lungs and, with practice, can sustain a note for as long as desired.

Cameron now transmits answers to questions in paragraphs using circular breathing to fill the interviews with his Middle England Democratic Kant. The delivery technique does not allow an interviewer to get in – not even a foot on the ladder – and, if and when they try, Cameron is on to the next long note, the next subsection, without taking a breath.

Cameron is setting the bar really high. Whoever is up front and centre next to him must take note. My advise would be to take a long break and get some help from an Aboriginal tribe.

Think circular. Breathe circular. Cameron’s didgeridoo interview technique is the way forward.