The playground Prime craze is a lesson in modern marketing

Financial Times

The relationship younger audiences have with influencers, says Mark Borkowski, a PR executive, differs from that of past generations to celebrity-endorsed products. Today’s youth are complicit. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it. Younger kids are smarter than a marketing executive.” 

Full article: 

https://www.ft.com/content/4e9c33f2-deeb-4dbe-a296-3cf44bb2c5de